Digital solutions leverage technology to improve operations and provide new avenues for interaction with customers. They can help businesses remain competitive, meet the needs of customers more effectively, or accelerate growth. But identifying and choosing the right ones requires careful planning. Here are some of the most important factors you should take into consideration when selecting a complex digital business solution.

Many digital solutions are made up of innovative and scalable technology which allows them to expand and change with the business. However, this flexibility comes at an expense. It’s not uncommon for solutions that are successful to create demand for expanded services, greater personalization, and more ad-hoc changes. The challenge for digital businesses is to embrace complexity, which adds real value, while avoiding unnecessary complexity.

Digital solutions that are complex can automatize routine tasks, which can reduce the amount of time that employees devote to tedious administrative tasks and allows them to focus on more important projects. They can also improve the management of napbotapp.com data and enable more accurate decision-making through real-time monitoring of information. Additionally these solutions can help reduce costs and help in scaling the company.

Sales professionals face challenges in articulating the worth of these capabilities. They must develop an understanding of how the solutions will deliver tangible benefits to meet specific customer requirements. They must also adapt their value offer to meet the changing demands of customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to plan Your Business for Sustained success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.