Join us on Friday, 30th January 2025, for the FMCG Forum 2026: Consumer Protection & Fair Competition! Cambodia’s dynamic consumer market is experiencing significant transformation, driven by regional trade developments, shifting consumer preferences, and growing concerns around product authenticity. Recent events, including the Cambodia–Thailand border situation, have further affected trade flows, consumer sentiment, and market dynamics across multiple sectors. Key Challenges to Be Addressed: Regulatory Compliance & Enforcement: The government has strengthened its commitment to enforcing consumer protection and regulatory compliance. This includes updates on progress to date and planned initiatives related to product registration, retail practices, import procedures, and other compliance areas. Consumer Awareness Gaps: Many consumers lack awareness of product origins, labeling requirements, and safety information. Market Disruptions: Product-boycott impacts and border tensions have influenced purchasing behavior and shifted consumer preferences. Emerging Market Players: Understanding new entrants that are filling market gaps and reshaping competition. Illicit Trade & Counterfeit Products: The rise of unverified or counterfeit goods, especially within the food sector. Whether you are a business leader, policymaker, or consumer advocate, this forum will equip you with practical insights and strategies to enhance consumer protection, strengthen market trust, and promote a fair and competitive business environment.

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