As you begin your business, you will experience successes and set-backs. You need to see these as learning opportunities. With your Business Model Canvas or business plan in hand, you can re-evaluate and re-assess your strategy and plan for future growth based on experience.
You should review your progress each month, looking at the numbers from the monthly accounting reports and reviewing your strategy. Repeating this quarterly and annually will allow you to track your performance and make decisions based on results and data in hand. This helps you to prepare for all types of situations before they arise, making sure you are ready for the ebbs and flows of the business.