The Industrial Revolution 4.0 – along with the onset of the Covid-19 pandemic at the end of 2019 – accelerated the use of technology in worldwide commerce far beyond expectations. Cambodia was no exception, with 2024 e-commerce in the Kingdom reaching a total value of over $1.5 billion.

The iTrade Bulletin, published by the Ministry of Commerce on April 7, showed that Cambodia’s e-commerce market in 2024 was valued at $1.51 billion, with predictions that it will grow to $1.78 billion in 2025, an increase of 17.88%. The size of Cambodia’s e-commerce market accounts for 1.3% of the regional (ASEAN) market, which is approximately $116.36 billion.

In 2024, e-commerce contributed 6.68% to Cambodia’s gross domestic product (GDP). Social media platforms like Facebook, TikTok and Telegram dominated the online market in Cambodia.

The majority of products purchased via technology were apparel, which accounted for 37%, followed by beauty and cosmetic products at 20%, and food delivery at 19%.

The report noted that the most popular platforms for online shopping in Cambodia included Facebook (11.65 million accounts), TikTok (9.96 million accounts), as well as Khmer 24 and Taobao.

Most consumers spent between $11 and $50 each month. Payments were mostly made via QR code (47.15%), cash (26.5%), money transfers (13.3%) or other methods (13.05%).

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Reporter: Hin Pisei

Publication date: 08 April 2025

News: The Phnom Penh Post