E-commerce market critical to Cambodia, CWEA says

E-commerce market critical to Cambodia, CWEA says


The Cambodian Women Entrepreneurs Association (CWEA) said that e-Commerce in Cambodia is set to grow rapidly with the ease of doing business in the Kingdom. Entrepreneurs explained that the e-commerce sector has boomed in the country in recent years thanks to the rapid development of technologies, the fast growth of Internet users, and the COVID-19 pandemic.

Keo Mom, Chief Executive Officer of Lyly Food Industry and president of the Cambodian Women Entrepreneurs association told Khmer Times that the importance of doing business through e-commerce has many benefits, especially during the lockdown during the Covid-19 Crisis, which is an opportunity for us to sell online.

“We have observed that in the context of Covid-19 pandemic, the number of online purchases of goods has increased significantly in the last three years. For an online business, it costs less to advertise online than it does to rent a house and a booth psychically.”

She went on to add, “There are some e-commerce businesses. Trading Volume is not yet big. The electronic use of the Ministry of Commerce is not yet widespread. And we expect this e-commerce to continue to grow in the future.”

Cambodia’s market value of e-commerce had increased to $970 million last year, up 19 percent from $813 million in 2020, according to the Ministry of Commerce’s iTrade Bulletin released recently.

The e-commerce revenue was mainly from fashion, accounting for $263.3 million, followed by electronics ($254.4 million); beauty, health, personal and household care ($230.5 million); toys, hobby and do-it-yourself ($63 million); food and beverages ($101.5 million); furniture ($46.3 million) and media ($11 million).

Some 55 percent of e-commerce purchase orders were placed via the Internet on a desktop PC and the rest on tablets or smartphones, the bulletin added.

“By 2025, the e-commerce revenue in Cambodia is projected to reach $1.78 billion,” it said.

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Author: Sok Sithika

Source: Khmer Times

Publication date: 10 September 2022