EuroCham is excited to introduce our new professional training course on “Digital Marketing” on 14 & 15 December from 9:00 AM till 4:00 PM via Zoom. Businesses can grow drastically with precise digital marketing campaigns, tailored to their target audience. In this brand-new training, you will receive a core introduction to Digital Marketing, and learn how to design a winning marketing plan specific to the requirements of your organisation. The course will cover how to develop target market segmentation, persona development, and how to utilise different approaches tailored to the context of your organisation. You will learn how to design a digital marketing strategy that aligns best with your specific company and corporate goals, and how to optimise & track results. You will also learn how to design appropriate campaigns that are tailored to desired target groups or objectives: For example, a product launch, new customer acquisition, retention, loyalty, etc. By joining this training, you will be equipped with the knowledge to produce the campaigns that fit your organisation’s short, mid, and long-term goals. And finally, you will becoming a more confident content writer/ ad-copier – able to write just like your customers talk. Course Objective This course will help you: Develop a marketing campaign optimised for new customer acquisition, customer retention, and loyalty enhancement, and understand the different approaches. Optimise your Covid-19 responsiveness and adapt to a new market reality. Fine-tune your target market and customer segmentation. Optimise the marketing mix for your product/service. Increase the brand love you appreciate from your customers. Grow your business online. Create powerful marketing messages that will resonate with your audience. Improve your testing and campaign optimisation capabilities. Who is this course for? Entrepreneurs Business owners (Digital) marketing managers Companies affected by the Covid-19 pandemic looking for new ways to sell their products and services All those interested in improving their digital marketing skills to increase their business performance The training will be conducted in English. Training Details Venue: Zoom Online Meeting 2-Day Training Day One: 14 December 2021 (Tue) Day Two: 15 December 2021 (Wed) Time: 9:00AM - 4:00PM (Both days with one-hour lunch break) Member price: $140 Non-member price: $175

Additional Information: Course detail:https://www.eurocham-cambodia.org/images/pages/Digital%20Marketing%20Masterclass%20Course%20Details.pdf

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